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Twitter Unzipped: Is Their Strategy Showing?
It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of...
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A Perspective On Youth Culture and Brand Engagement
The Narcissistic Anthropologist unveiled! ;) Here is a clip from an American Marketing Association Event where I had the pleasure of contributing to a dialogue on understanding the context of brand...
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Why You Should Be Offended By Bad Marketing
Have you ever seen a commercial or some other marketing stunt that was so bad you questioned what moron thought of that and thought it was okay? Did you even, perhaps, get a little bit offended?...
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The Hipsterization of Marketing and What it Means for Consumer Culture
I would once again like to thank my Canadian colleagues for being an endless source of inspiration for my blog. And this time it has nothing to do with maple syrup! Indeed the article I have copied...
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Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
Checking out at the Whole Foods on my way to a Father’s Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the...
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From Meme to Marketing: The Power of Viral Meaning-Creation
This morning whilst enjoying my leftover steak dinner turned steak omelet (waste not want not) I was also going through the Sunday paper coupons (as is a typical suburban Sunday morning activity – so...
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